fbpx
What is social SEO? Does your target audience know you exist?

What is social SEO? Does your target audience know you exist?

What is Social SEO?

Social SEO is the process of using a website’s activity on social media to positively affect the visibility of a website or a web page in a search engine’s “organic” results.

social seo

social seo

A website’s visibility and organic rankings on the search engines are influenced by a plethora of factors that are constantly changing… to give you an idea of just how many there are, check out this list of 200 Google Ranking Factors from backlinko.com.

Empirical evidence has shown the SEO Community time and time again that there is a strong correlation between the number and quality of “dofollow” backlinks a website receives, and its overall rankings on the search engines.

I will be showing you exactly how our solution does this for you every hour, 24 hours a day for 30 days every month.

This system is the exact same method that I used to build 100’s of safe and effective backlinks on autopilot for all of my sites.

This solution alone is responsible for driving close to 31,000 Pageviews and has ranked 9 of my main keywords on the first page of Google since I implemented it.

It’s so powerful that I literally haven’t posted any new content from ANY of this website’s social channels promoting my keywords since 2017.

Yes, that’s right, I have not posted ANY new  keyword specific content OR created ANY new backlinks since 2017, AND my website STILL continues to generate organic traffic on autopilot month on month thanks to my automated social media marketing solution.

How Some Parents Legitimately Make Paper While Kids Are Asleep

How Some Parents Legitimately Make Paper While Kids Are Asleep

As you probably already know, being a stay-at-home parent is a full-time and demanding job. Unfortunately for most people, it doesn’t come with a full-time paycheck. As a result, it can be hard for some families relying on just one income to make ends meet or build savings.

Fortunately, there are ways for stay-at-home moms and dads to earn a bit of extra cash to supplement the family budget without leaving the house or sacrificing time with the kids. In fact, here are a few money-making opportunities that can be pursued when your children are at school or asleep, or possibly even when they are awake and demanding your attention. The earnings potential is modest, and not every opportunity will be right for you, but over the course of a year you could pocket hundreds – and possibly even thousands – of dollars.

work from home jobs for parents

Get paid for your opinions. This is my favourite! Taking surveys online can be a relatively quick way to earn enough to afford a few extras. The PRP website comes to mind. It is one of those less known sites that big brands use to get honest opinions about their products and services. For your opinions, the brands pay and reward you with points which can be redeemed as gift cards at local big name retailers. It is important to note that there is no cost to sign up.


Evaluate Web sites. Another way to make extra cash in a short amount time – $10 for about 40 minutes of work – is to sign on with UserTesting and evaluate Web sites. You need a computer with a microphone and Internet connection, and you’ll have to fill out a one-page demographic profile. You’ll receive work if your profile matches that of the target audience of sites being tested. Then it’s just a matter of using UserTesting’s screen recorder, which you’ll need to download to your computer, to record your verbal comments and on-screen movements as you click through a site. Site owners typically are looking for feedback about whether the Web site is confusing to navigate.

Run virtual errands. If you have a computer with Internet connection and are good at searching the Web and communicating with others, you can become a virtual personal assistant with Fancy Hands. The service hires assistants, who set their own hours, to help its users tackle tasks such as making calls to service providers, scheduling appointments, and finding the best prices for services and products. You get paid per task, starting at between $3 and $7.


Tutor students. If you have an academic specialty and can squeeze in a couple of hours during the week while Junior is taking a nap or Janie is at gymnastics, share your knowledge with struggling students. Find students looking to improve their grades on your own through your kids’ schools – check a site such as Craigslist.org to gauge hourly rates in your area – or sign on with an online tutoring company, such as Tutor.com. You must be available to tutor at least five hours a week and have a college degree to tutor certain subjects for Tutor.com. Tutoring is done virtually from home via a computer, not in person. Tutor.com tutors are paid an hourly rate based on the subject.

Be a mommy (or daddy) blogger. If you haven’t used your free time between changing diapers, washing clothes and shuttling kids around to hop on the blog bandwagon, it’s worth considering this potential source of income. And just because you’re a parent doesn’t mean you have to write about parenting issues. In fact, given that there already are so many blogs about life as a mom (or dad), consider writing about another topic about which you are passionate. The more original, entertaining and informative you are, the more likely you’ll gain followers – and you need an online following to make money.

Work on commission by selling websites for between $65 to $100. We have had this program running for over two years. We build lead generation websites that help businesses get warm leads and ready-made affiliate websites that earn you money from genuine clicks. To sign up, you are welcome to use the button below.

 

Why working from home is becoming increasingly popular

Why working from home is becoming increasingly popular

At business online business home-based employment opportunities are increasingly available. While the benefits are numerous, only you can determine whether they suit your needs and personality. Considering the most prominent rewards of working from home can help you make the decision that is right for you.

Working from home can be economical. Home-based employees and entrepreneurs save money on automotive maintenance and repairs, fuel and possibly car insurance. In addition, people who work at home require less business attire, if any, saving them money on clothing and dry cleaning.

Flexibility
Business Online Business home-based employment offers flexibility. Parents who work from home have an easier time breaking away from their jobs to shuttle children to and from school or attending functions. They can schedule doctors appointments, be home for deliveries or repairmen and be available when sick family members or shut-in neighbors need assistance and attention. In addition, people who work from home can advance their career by taking classes or attending training seminars no matter the schedule.

Health
When employees or entrepreneurs work from their own home, they often encounter less stress than their office-captive counterparts do, which can improve their health. They don’t fight traffic getting to the office, have fewer worries about home issues and may not be pulled in as many directions. They can prepare healthful meals at home, instead of grabbing fast food or vending machine snacks. In addition, home workers are not faced with a barrage of germs from sick co-workers.

Productivity
Although a level of self-discipline is required, people who work from home can be more productive, especially when they are able to set their own schedules. For instance, night owls by nature can burn the midnight oil and forget about setting an alarm clock to work at their peak times. They avoid chatty co-workers and frequent in-office meetings, as well, allowing them to make the most of their time working.


How To Get Your Business Services Noticed

How To Get Your Business Services Noticed

The business services industry is one of the fastest growing sectors on the planet, yet there are three worrying trends that will adversely affect the success of any company providing services to a time-poor market. Understanding them will help get your business noticed by the right audience.

Time is the most valuable currency on the planet, no one has enough of it, we all regret wasting it and wish we had more of it.

Until now, being time-poor has served the business services based industries well, because why would you waste time doing something for yourself, when an expert can get it done faster and more effectively than you could.

Making your business services a success is all about timing, and there are three trends that are making it harder and harder for professional service providers to remain successful.

Worrying Trend #1 – Low Barrier to Entry

So many of the entrepreneurs, mentors, coaches, wellness experts, photographers and graphic designs I meet complain that they have business competitors doing better than them, even though they have far less experience and credentials.

Guess what…you’d better get used to it.

Today anyone can pick up a camera (or smart phone) and call themselves a videographer or photographer or create cool stuff on Canva and call yourself a graphic designer.

I once met a life coach who was just 21 years old…

This is the #1 trend that is making having a stand out personal brand so important. The new girl with a yoga business and great Instagram skills can beat you, even if you have certificates and years of experience to prove you are better! Her business services will outrank your because she can be easily found online and she puts out a lot of content.

In today’s digital world, great branding and marketing will beat credentials every time.

Great branding and marketing will beat credentials every time Click To Tweet

 

Worrying Trend #2 – Convenience Over Quality

Years ago we told the printing companies, others who provided business services and retailers we worked with that their days were numbered…that a large % of print would go digital and they would have to stop competing on quality and start focusing on convenience.

There is no way your desktop printer could match the quality coming off a printing press, but does that really matter?

You can argue that you deliver better quality due to personalised service or expertise, but your marketplace is going to choose the easy way out.

A bookkeeper recently defended his quality of service because you can’t trust the online tools or outsourced services to do it properly.

But  a micro or small business looks at the service and if they can get their books done for a fraction of the cost in a fraction of the time…quality doesn’t matter.

Yes, it might be to their detriment if they get it wrong…but most are willing to run that risk to make it easier. Saying you offer great customer service is no longer good enough.

Saying you offer great service is no longer good enough, you need to make it easy for your ideal clients to find you and engage with you, delivering quick and tangible results that matter. Click To Tweet

 

Worrying Trend #3 – Overwhelmed with Information

Not that long ago, when your ideal prospect had a problem that your business services could solve, they would come looking for you. Now their first stop is to ask Aunty Google.

There are literally millions of videos and articles helping you solve your problem available at your fingertips. Now digital assistants like Siri, Echo and Alexa answer questions in a flash, you don’t even need to touch a button.

Of course, not all the information is correct and much of the advice is wrong, but it’s readily available and answers trend #2 – convenience.

Martin Luther King once said “You can’t believe everything on the internet”, yet that’s where most of your market goes for answers. Click To Tweet

They no longer feel they need a service provider and even the pool guy is being told by his clients which chemicals and equipment to use because, “This is what I found on the internet about it”…

Your ideal client wants cheap, fast, good and given the trends, they can already get it, whether it’s right for them or not. Click To Tweet

Personal branding your business services has been all about striking when the iron is hot, engaging and captivating an audience when your ideal client has the problem that you solve, making sure they come to you for the solution.

If anything, getting the timing right has become even more important, along with being highly visible to stand out in a noisy and cluttered world, where there are unlimited and instantaneous choices.

To find out more about how to create a stand out and automated business services brand to overcome these worrying trends and become a successful business service provider, contact us for a free consultation.

 

Understanding Website Importance. How It Helps Your Business

Understanding Website Importance. How It Helps Your Business

It’s 2019, being on the web matters. However, we thought it would be best to lay out a few reasons why your business should be online. From there, I would like you to ask yourself about website importance and if having a website online would bring value to your business or not. If it will, then we have something great for you at the bottom. Let’s get started:

1. It’s often the first thing people see.

1st impressions count and they’re often impossible to erase, so if your business lacks on online presence it risks looking like a fly by night set up to potential clients who don’t know you.

2. They allow you to showcase you or your brand’S true personality.

The importance of a website is that it gives your business a personality. Facebook, twitter, Instagram, and all those other social networks keep things pretty uniform across the board. There’s only so much of your personality you can infuse into your profile pages. When it comes to having a website – your website is all yours. Design it how you like, create any type of content you want, and infuse as much of your personality as possible. People don’t always buy because of price, the personality and the experience they get from patronizing a brand is one of the top factors.

3. It’s how people determine your legitimacy.

Having a website will change someone’s perception of who you are and what you do. It’s one of the best marketing moves you will ever make. But beware: a site that looks like it was created in the 90′s will immediate diminish your credibility and make you look like an amateur.

4. It’s how people determine your potential.

People (influential ones) will look at your site and make decisions about the quality of your products and services, your seriousness, and your potential. They will use your website and the information provided, to decide whether or not they should pass on certain opportunities to you.

5. It’s all your information in one place.

Youtube does videos really well. Twitter does 140 character statement incredibly well. Facebook is an expert at fan engagement. But having a website allows you to bring those 3 elements together and even more!

6. They bring better gigs.

Believe or not, having a good website is the difference between getting by and always having enquiries. It’s all about the opinion of people based on what they can see about your business, its products and services.

7. Because some people aren’t on Facebook.

Some people just aren’t on Facebook, or Twitter, or Youtube, or Instagram, or Pintrest, or linkedin. Heck, some people aren’t even online! But we can’t do anything about that 🙂 This alone makes having a website an important factor.

8. It’s the difference between a career and a hobby.

Having a website is proof that you’re walking your talk. If you tell people you sell houses, sell cars, and have served many clients, the fact that you don’t have a website immediately cancels those claims.

9.  You can do what you want.

All the aforementioned social networking sites have specific rules of engagement, formats to follow and restrictions that sometimes make it hard to engage in the way you’d like. So we suggest having a website. You can do what you want, how you want.

10. It proves you are serious.

Lastly, it is important to remember that ‘everybody’ has a website. While we’ll never advocate that you should do something just because everyone else is doing it, we will say that you will look like you don’t care enough without a site.

With all the reasons stated above we took it a step further to make this a reality.

Exclusively for 100 businesses, we are offering the same promotion at a huge discount:

  • A three page, mobile ready website
  • A domain name of your choice (with .online extension and after one year is renewed annually for $12)
  • 10 professional email address
  • SSL security certificate for your website’s activities
  • Website security from hackers
  • Very fast web servers on SSD drives
  • One month of free web hosting (from the second month it is $5 a month)

To get started, simply provide us with your business name, and desired website (domain name, ie. www.companyname.online) name, your email address where we will send your account details, best number to reach you.

For any enquiries, you are encouraged to contact us at business@businessbusiness.org

Getting Clients Online. How To Get Clients Online

Getting Clients Online. How To Get Clients Online

I wanted to share a story with you about getting clients online that I hope will be useful to someone.

Last week I closed a new client.

I had reached out to her and via cold email in January or February. Her response was coy and dismissive and we had a rather funny (at least to me) banter back and forth.

The next day I sent her another email thanking her for responding and explaining why she was not in a position to pay for our services at the time. I ended our email exchange with an invitation for her to reach out to us if she changed her mind – It never hurts if you are serious about getting clients

I then followed her on one of her professional social media channels to better understand her business. I would occasionally comment on the business posts so she would not forget about our business.

getting clients online

getting clients online

A month later she reached out and said she needed to start picking up some more business. We talked, and that afternoon we managed to work out a deal for marketing her business. This is one of the processes we follow in getting clients. We reach out, learn about their needs and suggest solution that will help their respective businesses.

I guess the moral of the story is to be persistent, take time to understand your target market’s businesses and always be reachable (email, Facebook, Twitter, Instagram, phone etc). This is a combination of advice I got from Gary Vaynerchuck and Grant Cardone. Gary. They talk about paying attention to your clients and prospects and being interested in what they are interested in. Grant talks about constantly contacting your clients and prospects. I took what I could from each, applied it to my business, and tweaked it in a way that works for me and it has improved our sign-up rate considerably

Just some food for thought. Have a great day everyone.

 

Is Your Online Business Run Like A Taxi Or An Uber?

Is Your Online Business Run Like A Taxi Or An Uber?

Running an online business requires an ever evolving set of strategies to ensure your business remains relevant. This starts from your choice of language, the simplification of your processes, marketing as well as the style of your website. Let’s look at taxis and uber then compare them to an online business and a traditional brick and mortar business.

If the taxis in your city are anything like the ones in mine then you might find some of these practices familiar. Due to the fact that they are solely focused on meeting their daily quota, the taxis in my city overlook important aspects like the cleanliness of their vehicles, level of comfort, reliability, accessibility, user experience as well as customer service. Before boarding a taxi, I almost always mentally prepare myself for any potential issues that may come up, a rude driver, getting lost or the meter not working. It is because of such reasons that I only use taxis as a last resort.

Coincidentally, these are the common reasons why people around the world are choosing to use uber and other car sharing services instead of regular taxis. The cost is of least importance, what matters is the quality of service delivered. Any online business being run like a regular taxi is sure to meet a premature end.

Uber on the other hand, is literally a breath of fresh air. The owners of uber pretty much addressed the common problems people had with taxis. They have modern vehicles, their drivers are mostly courteous, you can flag down an uber ride conveniently and lastly, their customer service is very responsive. Running your online business like uber entails being available with what the client needs – when needed. Your business should look clean, no clutter, no loud noise, unnecessary pop ups and banners. Your online business should be available everywhere your clients frequent without being intrusive. People love dealing with businesses that are organized and responsive.

A good website must have:
* A unique and pleasant layout
* Relevant content
* An easy or simply way to navigate
* A call to action button or form
* A way visitors can reach you easily
* It must be mobile responsive, so it can be viewed on any device without difficulty

Make it pleasant and easy for clients to use your website or contact you when they visit your online business.

How We Put Your Business On The First page Of Google In 48 hours – Guaranteed!

How We Put Your Business On The First page Of Google In 48 hours – Guaranteed!

This technique is something we specifically developed to target potential buyers who have already made the decision to purchase a service or goods. Others refer to these as customers who are late to the buying cycle. We found a way to get your business on the first page of Google in under 48 hours so the right customers may find you easily. Click To Tweet

Professionals who have been doing a lot of online marketing know it is indeed clever to use keywords that target potential customers who are “late” in the buying cycle. The question is, how do you find out what these keywords are? …and why are they so important?

In terms of SEO, what we are talking about here is the concept of targeting what are known as long tail keywords. Using them efficiently and effectively ensures you get your business on the first page of Google in under 48 hours.

Long-tail keywords are those three and five keyword phrases which are very, very specific to whatever you are selling. Whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy Click To Tweet. For example: A person Googles ‘How to dodge dinner with my mother in law’. If you have an ebook that addresses this, the probability of this person buying your ebook will be much higher as opposed to someone coming across your ebook on page one of Google while reading about families. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches.

To help illustrate this strategy, let’s take a look at the typical step-by-step buying path that a customer travels on to make a purchase:

1 – Consumer becomes aware of a product.
2 – Consumer seeks information about that product in preparation for possible purchase.
3 – Consumer evaluates alternatives to product (features, pricing, etc…)
4 – Consumer makes their purchase decision.
5 – Consumer pulls out their credit card and completes the transaction.
6 – Consumer then evaluates the product after buying it and decides if they want to keep or return it.

Using the above six step path to a purchase as our model, you can probably already see that you want to target the consumer who is somewhere around step four…  Consumer makes their purchase decision. To target such consumers you will have to make sure of specific long-tail keywords which get your business on the first page of Google in under 48 hours.

Once they have made their decision to buy something, that’s when they start using very specific search phrases to seek out their target purchase.

Now for the magic
What we do is look at a particular service, location and what it is offering then look for the best long-tail keywords for that business and develop a video for that service. The video is then thoroughly optimized and compared to relevant competition to ensure that it stands out. From there we create quality backlinks to boost the credibility and authority of the video before uploading it. Once done, all you do is wait while get your business on the first page of Google in under 48 hours.

If you would like us to help you rank your business on page one Guaranteed for up to 10 Keywords a month, message us and we will contact you in an hour after looking at your website or business.

How to start an online business without money or with very little capital

Like many things in life, starting a business without money or very little capital is very possible.  However, this does not mean that you can just dream up an idea then start an online business from out of the blue.  I will go into further detail and show you how you can have a business online without money. All the suggestions below require a bit of work, so if you are expecting to start a business in one minute then you should probably stop here.

Without money or very little of it you can always rely on the relationships you have with people, whether they are platonic relationships or simply people in your network. Click To Tweet Large businesses spend a lot of money on marketing and advertising campaigns to primarily achieve one main thing, to win the trust of their target market.

If people trust and see you as a reliable person they are more willing to do business with you provided what you are offering is of value to them. Let’s start with a simple example, gardening. If you know people skilled in gardening and landscaping as well as people who need these services, you can set up an online business website for free with high definition illustrations of the work your gardening service can do and a way they can reach you. This will not cost you a cent as the gardener is paid after your client has paid you. You can then have people subscribe to this service weekly or fortnightly and that means regular income for your business.

Another example is one where you approach small car rental businesses. A lot of these don’t really have websites so if you setup your car referral service as an online business, you can simply agree on a commission rate then advertise their cars as yours on your online profile/page website. This method allows you to have an unlimited number of car rental providers so you will almost always have a car ready for any potential clients. Again, here you will have no overheads as the cars and drivers are not under your employment. Payments are made to you then you pay the respective car rental provider. Advertising your business among friends, your network and on free classifieds websites means it won’t cost you at all to run it.

A popular option is the building of free websites then adding a code from an affiliate program so your  websites can sell the products of the affiliate service. This means no inventory, no setup or running costs and no communication with clients as their purchases are automatically handled by the affiliate service. For any purchases made, a commission is paid into your own affiliate account. You can get my free e-book about this from my digital library by visiting our store. It shows you how to setup such an online business.  There are many more examples of how you can start an online business that I would love to share with you.

Got a question to ask? Comment below or send us message.

10 habits to make a good online business grow

Like an exercise regime or healthy diet, good online business is all about good habits. And there are a host of ways to ensure productive and growth-focused work tasks become regular habits that they don’t require much thought. Here are 10 habits you can employ to make your online business grow.

10 habits to make a good online business grow

10 habits to make a good online business grow

Planning

Good online business planning isn’t something you do once then file in a cupboard. It should be a habit that is referred to time and again. At least once a month take the time to look over to your business plan and see whether it’s meeting your estimations. Then, update the plan at least once a year.

Set goals

Goal setting has its place throughout the life of your business. While many entrepreneurs start their business with clear cut goals in mind, it’s imperative to revisit them regularly and set weekly, short-term and long-term goals for where you want your business to be and what you hope to achieve within it.

Network

Connecting with others should be part of your weekly schedule, whether that’s attending the local Chamber of Commerce or via an online community. Regular networking is a great way to tell others what you do and work together with like-minded business individuals.

Track your time

Too often good online business owners fail to account for their time. By consistently tracking your tasks and the time spent on them you can see what’s costing you money and effort, and where improvements can be made.

Communicate your vision

When you work with a team, it’s important to regularly communicate your vision via face to face meetings and written direction. The most successful good online business owners have weekly meetings to review tasks, KPIs and future projects.

Engage with your customers

Regular engagement with your customers is imperative to keeping your name first in their thoughts. This can be as simple as monthly e-newsletters or regular blogs on your website.

Referrals

One of the best ways to grow your business is via customer word of mouth, and a great way of encouraging this is through referrals. If you’ve done a job well and the customer is thrilled, make it practice to ask them for a written referral for your website or profile.

Start your day the night before

By taking time each night to plan for the next day you crystallize ideas and tasks and then awaken ahead of the game. This habit may be as simple as making a list or taking time out on the drive home to plan your strategies and what you will accomplish with a big picture in mind.

Clear space

Your work space should be free from clutter and your office a tidy zone. By ending each day with a clean-up, sort and clear, you start the following day afresh with your most important tasks on top of the paperwork pile.

Revisit

Whether it’s looking back over your accounts, perusing the KPI’s or re-writing your policies and procedures, revisiting the way your business operates, your goals and plans is imperative to consistent improvement and growth.

Growing your good online business is an ongoing process. But by creating regular habits as part of your day-to-day operations you can rest easy in the knowledge improvements occur all the time.

Got a question to ask? Comment below or contact me privately by clicking here where you will also have access to my free e-books.