This technique is something we specifically developed to target potential buyers who have already made the decision to purchase a service or goods. Others refer to these as customers who are late to the buying cycle. We found a way to get your business on the first page of Google in under 48 hours so the right customers may find you easily. Click To Tweet
Professionals who have been doing a lot of online marketing know it is indeed clever to use keywords that target potential customers who are “late” in the buying cycle. The question is, how do you find out what these keywords are? …and why are they so important?
In terms of SEO, what we are talking about here is the concept of targeting what are known as long tail keywords. Using them efficiently and effectively ensures you get your business on the first page of Google in under 48 hours.
Long-tail keywords are those three and five keyword phrases which are very, very specific to whatever you are selling. Whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy Click To Tweet. For example: A person Googles ‘How to dodge dinner with my mother in law’. If you have an ebook that addresses this, the probability of this person buying your ebook will be much higher as opposed to someone coming across your ebook on page one of Google while reading about families. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches.
To help illustrate this strategy, let’s take a look at the typical step-by-step buying path that a customer travels on to make a purchase:
1 – Consumer becomes aware of a product.
2 – Consumer seeks information about that product in preparation for possible purchase.
3 – Consumer evaluates alternatives to product (features, pricing, etc…)
4 – Consumer makes their purchase decision.
5 – Consumer pulls out their credit card and completes the transaction.
6 – Consumer then evaluates the product after buying it and decides if they want to keep or return it.
Using the above six step path to a purchase as our model, you can probably already see that you want to target the consumer who is somewhere around step four… Consumer makes their purchase decision. To target such consumers you will have to make sure of specific long-tail keywords which get your business on the first page of Google in under 48 hours.
Once they have made their decision to buy something, that’s when they start using very specific search phrases to seek out their target purchase.
Now for the magic
What we do is look at a particular service, location and what it is offering then look for the best long-tail keywords for that business and develop a video for that service. The video is then thoroughly optimized and compared to relevant competition to ensure that it stands out. From there we create quality backlinks to boost the credibility and authority of the video before uploading it. Once done, all you do is wait while get your business on the first page of Google in under 48 hours.
If you would like us to help you rank your business on page one Guaranteed for up to 10 Keywords a month, message us and we will contact you in an hour after looking at your website or business.