What is an Affiliate Program?
Simply put, an affiliate program is an agreement in which a business pays another business, influencer or marketer (“the affiliate”) a commission for sending traffic and/or sales their way.
This can be achieved through web content, social media, or a product integration. The affiliate gets a unique link (an “affiliate link”) from which clicks can be tracked — typically using cookies.
You will often come across the terms “cookie length” or “cookie life”, which simply define how long the cookie will be tracking the user’s online activity.
For example, if a cookie has a 60-day life, your referral needs to make a purchase within 60-days of clicking your affiliate link in order for you to get paid — otherwise the lead will no longer be trackable.
A B2B audience can be particularly valuable, since they are the same customers who are willing to drop hundreds of dollars for a product or service that will help them make money. How could you not capitalize on that?
Keep in mind that you can even earn $1,000 or more each month if your referrals urn into purchases. It is not uncommon for customers to buy more than one product at a time. So, in reality, you could very well earn up to $2,000 if your referral were to purchase the multiple services.
With products ranging anywhere from $5 per to $500+, the income potential is a very attractive offer, and it costs you absolutely nothing to join the program.